Back to Results
First PageMeta Content
Co-creation / Macromarketing / Service system / Market / Relationship marketing / Value chain management capability / Stephen Vargo / Marketing / Service dominant logic / Business


This article appeared in a journal published by Elsevier. The attached copy is furnished to the author for internal non-commercial research and education use, including for instruction at the authors institution and shar
Add to Reading List

Document Date: 2012-02-16 14:46:35


Open Document

File Size: 300,33 KB

Share Result on Facebook

City

Armonk / Honolulu / London / Oxford / /

Company

Princeton University Press / MIT Press / Elsevier Ltd. / Kjellberg and associates / /

Country

Italy / United Kingdom / Bangladesh / /

/

Facility

University of New South Wales / Stephen L. Vargo University of Hawai’i / Cambridge University / Market Capacity Building / University of California Press / /

IndustryTerm

e-envoincing / business to business / Legal and marketing systems / /

Organization

Cambridge University / Stephen L. Vargo University of Hawai’i / Academy of Marketing Science / University of New South Wales in Sydney / Academy of Marketing Science World Conference in Verona / MIT / Australian and New Zealand Marketing Academy / Princeton University / University of California Press / /

Person

Stephen L. Vargo / Irene Ng / Gene Laczniak / Roger Layton / Roger A. Layton / Fred Webster / Jaqueline Pels / Williamson / Pennie Frow / Nicholas Santos / Bob Lusch / Christian Kowalkowski / Jennifer D. Chandler / Michaela Hasse / Roderick J. Brodie / Saren Pels / Adrian Payne / Michael Kleinaltenkamp / Lisa Peñaloza / Robert F.Lusch / /

Position

Author / value-creation driver / Model for Marketing / author for internal non-commercial research / General / http /

ProvinceOrState

New South Wales / Hawaii / New York / /

PublishedMedium

Elsevier / Journal of Economic Literature / American Journal of Sociology / the Australasian Marketing Journal / /

Region

South Wales / /

TVStation

Kaj / /

URL

http /

SocialTag