Big Data and Marketing Analytics in Gaming: Combining Empirical Models and Field Experimentation∗ Harikesh S. Nair Assoc. Prof. of Marketing Stanford GSB William J. Hornbuckle IV

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Date: 2014-07-07 11:02:02 Marketing analytics Advertising Strategic management Casino Gambling Consumer behaviour Targeted advertising Marketing mix modeling Marketing Business Entertainment		Big Data and Marketing Analytics in Gaming: Combining Empirical Models and Field Experimentation∗ Harikesh S. Nair Assoc. Prof. of Marketing Stanford GSB William J. Hornbuckle IV Add to Reading List Source URL: groups.haas.berkeley.edu Download Document from Source Website File Size: 1,73 MB Share Document on Facebook

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