| Document Date: 2014-07-07 11:02:02
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City Las Vegas / / Company Comparing U.S. / MGM Resorts International / Casinos / VP Communications Inc. / Las Vegas NV / ESS Analysis / / Country United States / Macau / / Currency USD / cent / / / Event Business Partnership / / Facility Flamingo Hotel / Stanford University / / IndustryTerm beverage / analytics solution / retail sales / food/drinks / analytics solutions / online advertising / data-warehousing technologies / retail / outdoor equipment / implementable solutions / car-buyers / food / / NaturalFeature Mandalay Bay / / Organization UCLA / U.S. Congress / Stanford University / Empirical Models and Field Experimentation∗ Harikesh S. Nair Assoc. / / Person John Little / Anand Acharya / Josh Swissman / Peter D. Hart / William J. Hornbuckle IV / Van Bruggen / Thomas Otter / Jeff Zweibel / / Position President and Chief Marketing Officer / Anderson Ranjan Mishra Senior Partner and President / player / / ProvinceOrState Nevada / / SportsLeague Stanford University / / Technology data-warehousing technologies / /
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Big Data and Marketing Analytics in Gaming: Combining Empirical Models and Field Experimentation∗ Harikesh S. Nair Assoc. Prof. of Marketing Stanford GSB William J. Hornbuckle IV