Prospect Theory as Eﬃcient Perceptual Distortion By Michael Woodford∗ In rational choice theory, individuals are assumed always to choose the option that will provide them maximum utility. But

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Date: 2012-03-16 13:55:07 Behavioral finance Knowledge Cognitive science Consumer behaviour Marketing Brightness Cognitive bias Prospect theory Prior probability Decision theory Science Vision		Prospect Theory as Eﬃcient Perceptual Distortion By Michael Woodford∗ In rational choice theory, individuals are assumed always to choose the option that will provide them maximum utility. But Add to Reading List Source URL: www.columbia.edu Download Document from Source Website File Size: 84,39 KB Share Document on Facebook

	From Technology and Social Change, 1987, edited by H. Russell Bernard and Pertti J. Pelto. 2nd ed.Prospect Heights, Illinois: Waveland Press. Pp. 359–368. TECHNOLOGY AND ANTHROPOLOGICAL THEORY DocID: 1v3KQ - View Document
	How Does Prospect Theory Reflect Heuristics’ Probability Sensitivity in Risky Choice? Renata S. Suter () Max Planck Institute for Human Development, Lentzeallee 94, 14195 Berlin, Germany Thorst DocID: 1uWDs - View Document
	Further Reflections on Prospect Theory Susan K. Laury and Charles A. Holt* December 2000 Abstract A menu of paired lottery choices is structured so that the crossover point to the high-risk lottery can be used to infer t DocID: 1usKG - View Document
	Optimizing of nonlinear logistic problems concerning uncertainty, time dependency and prospect theory References 1. Dubois, D., Prade, H., Possibility Theory: An Approach to Computerized Processing of Uncertainty, DocID: 1u4JZ - View Document
	MORAL HAZARD, INCOME TAXATION, AND PROSPECT THEORY* by Ravi Kanbur Cornell University Jukka Pirttilä# Bank of Finland DocID: 1sQ5R - View Document