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Prospect Theory as Efficient Perceptual Distortion By Michael Woodford∗ In rational choice theory, individuals are assumed always to choose the option that will provide them maximum utility. But
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Document Date: 2012-03-16 13:55:07

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New York / /

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Oxford University Press / McGraw-Hill / Tversky / /

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Facility

Columbia University / /

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visual processing / efficient processing hypothesis / required processing capacity / information-processing constraint / information-processing capacity / /

Organization

Columbia University / Oxford University / /

Person

Tom Cunningham / James H. Schwartz / Joy A. Thomas / Daniel McFadden / Paul Zarembka / Meta-Analytic Evidence / Thomas M. Jessel / Michael Woodford / Dmitriy Sergeyev / Andrei Shleifer / Subimal Chatterjee / Adam Szeidl / Christopher A. Sims / Botond Koszegi / Eric R. Kandel / Daniel Kahneman / Paul W. Glimcher / David Laibson / Thomas M. Cover / Amos Tversky / Timothy B. Heath / Thomas M. Jessell / Matthew Rabin / /

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New York / /

PublishedMedium

Journal of Monetary Economics / Quarterly Journal of Economics / Journal of Consumer Research / /

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