Date: 2009-02-16 10:20:37Marketing Digital marketing Online advertising Auction theory Compensation methods Pricing Pay-per-click Business models Sponsored search auction Click fraud Search advertising Vickrey auction | | Online Ad Auctions By Hal R. Varian∗ Draft: February 16, 2009 I describe how search engines sell ad space using an auction. I analyze advertiser behavior in this context using elementary price theory and derive a simplAdd to Reading ListSource URL: people.ischool.berkeley.eduDownload Document from Source Website File Size: 124,80 KBShare Document on Facebook
|