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Sponsored Search: Theory and Practice Jan Pedersen Chief Scientist Yahoo! Search and Marketplace Group 1
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Document Date: 2006-08-15 22:07:26

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File Size: 904,52 KB

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Company

Advertisers / Marketplace Group / /

Currency

USD / /

IndustryTerm

Online advertising Source / online advertising / advertising segment / large-scale consumer services / sponsored search / search results / consumer services / /

Person

Yahoo / Source / /

Position

Economist / Practice Jan Pedersen Chief Scientist / /

PublishedMedium

The New York Times / /

Technology

Search engine / Minimal technology / /

SocialTag