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Internet marketing / Marketing / Auction theory / World Wide Web / Pricing / Pay per click / AdWords / Yahoo! Search Marketing / Microsoft adCenter / Internet / Business / Pay per click search engines
Date: 2010-05-06 01:27:10
Internet marketing
Marketing
Auction theory
World Wide Web
Pricing
Pay per click
AdWords
Yahoo! Search Marketing
Microsoft adCenter
Internet
Business
Pay per click search engines

Born to Trade: a Genetically Evolved Keyword Bidder for Sponsored Search Michael Munsey, Jonathan Veilleux, Sindhura Bikkani, Ankur Teredesai, and Martine De Cock Abstract— In sponsored search auctions, advertisers cho

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