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Consumer behaviour / Incentive / Motivation / Loyalty program / Rebate / Relationship marketing / Youth marketing / Marketing / Business / Microeconomics
Date: 2014-01-08 14:56:00
Consumer behaviour
Incentive
Motivation
Loyalty program
Rebate
Relationship marketing
Youth marketing
Marketing
Business
Microeconomics

Do incentives deliver desirable customers? It’s not uncommon for companies to send out coupons, offer rebates or other incentives to drum up business—new business, more business. A series of Rice University studies s

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