Do incentives deliver desirable customers? It’s not uncommon for companies to send out coupons, offer rebates or other incentives to drum up business—new business, more business. A series of Rice University studies s - Youth studies - Document - PDFSEARCH.IO

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	Do incentives deliver desirable customers? It’s not uncommon for companies to send out coupons, offer rebates or other incentives to drum up business—new business, more business. A series of Rice University studies s Add to Reading List Document Date: 2014-01-08 14:56:00 Open Document File Size: 200,66 KB Share Result on Facebook Company Kotler / McKinsey and Company / / Facility Rice University / / IndustryTerm scientific products / fewer products / fewer services / less bank services / retail loyalty programs / bank customers / finance / retail study / image advertising help / bank / food / / Organization Rice University / Harvard / / / PublishedMedium Harvard Business Review / / URL www.5metacom.com / / SocialTag Consumer behaviour Incentive Motivation Loyalty program Rebate Relationship marketing Youth marketing Marketing Business Microeconomics

Do incentives deliver desirable customers? It’s not uncommon for companies to send out coupons, offer rebates or other incentives to drum up business—new business, more business. A series of Rice University studies sAdd to Reading List