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City Madrid / San Francisco / New York / Banff / Pittsburgh / Cambridge / London / / Company Google / W. H. Freeman & Co. / Rimm-Kaufman Group / Cox / / Country United States / Canada / Spain / / Currency pence / USD / / / Event Product Issues / / Facility _zul112@ist.psu.edu_ Bernard J. Jansen College of Information Sciences / Sponsored Search Zhe Liu College of Information Sciences / / IndustryTerm paid advertising placement / large nationwide retail chain / sponsored search advertising / sponsored search area / online advertising campaign / keyword advertising campaign / online user behavior / advertising data / online advertising metrics / online advertising / online advertising market / ecommerce web searching / search engine results / sponsored search providers / keyword advertising / search engine return page / online ad campaigns / online marketing area / data mining / non-sponsored search result / online commerce / organic search results / advertising keywords / sponsored search environment / free organic search results / television advertising / keyword advertising metrics / companies using search engine marketing / online advertising environment / advertising campaigns / web queries / potential search terms / online shopping / online business world / internet marketing / real estate / brand advertising / search engine brands / advertising mediums / advertising perspective / Internet Research / sponsored search advertising strategies / online advertising campaigns / advertising methods / individual search engine marketers / sponsored search / search engine advertising / online stores / reuse search results / sponsored search research / online shopping malls / advertising creations / keyword advertising campaigns / online environment / keyword advertising performance / search engines / online sales presence / organic search result / information processing theory / online consumer reviews / advertising platforms / web search / online searching / keyword advertising auctions / search engine marketing campaign / search engine marketing / sponsored search advertising campaigns / online searchers / online advertising practices / search engine / power law distribution / search advertising / search marketing / / Organization Sponsored Search Zhe Liu College of Information Sciences / _zul112@ist.psu.edu_ Bernard J. Jansen College of Information Sciences / Engine Marketing Professional Organization / American Society for Information Science and Technology / Stanford / The Pennsylvania State University University / / Person Della Sala / George Michie / Alan Rimm-Kaufman / / / Position General / dynamic bayesian network click model for web search ranking / / Product space / / ProvinceOrState Alberta / Pennsylvania / California / / PublishedMedium Journal of Consumer Research / Psychological Review / The Atlas / / SportsEvent the super bowl / / Technology search engine / data mining / / URL http / SocialTag 
Investigating the Effect of Results Ranking in Sponsored Search