New Zealand / United States / Australia / China / /
Currency
USD / /
Event
Person Communication and Meetings / Product Issues / /
Facility
Wayne State University / American Meat Institute / University of Kentucky References Coombs / /
IndustryTerm
news media / nonprofit / print media / ineffective management / television news networks / turkey processing plants / media stories / dairy products / Internet blogs / safety technology / media exemplification / media representatives / oil / nuclear and chemical technologies / television networks / food / media channels / public relations standpoint years / media coverage focusing / grocery retail chains / brief explanation / voluntary product / controversial product / media coverage / meat products / chemicals / meat processing industry / /
Organization
United States Department of Agriculture / Kansas Department of Agriculture / USDA / Wayne State University / Texas A&M / Stanford University / University of Kentucky References Coombs / Congressional Research Service / Food Safety / National Consumer League / Stanford / American Meat Institute / /
Person
Diane Sawyer / Elisabeth Hagen / Smith / Timothy Sellnow / shown quoting Smith / /
Position
undersecretary / JoAnn Smith / president / undersecretary / physician / major producer / official / leader / representative / reporter / /
Product
food / /
ProgrammingLanguage
RC / /
PublishedMedium
The ABC News / /
Technology
LFTB technology / nuclear and chemical technologies / safety technology / /
CASE STUDY # 1 FROM ANDREW BENSON International Food Information Council When “Lean Finely Textured Beef” is portrayed as “Pink Slime” Evocative media coverage gives a long-standing, USDA-approved meat- stripping