Pittsburgh / Centroid / New York / Washington / DC / Edinburgh / /
Company
Altavista / McGraw-Hill / John Wiley and Sons / Yahoo! / Neural Information Processing Systems / ACM Press / Google / Microsoft / /
Continent
Americas / /
Country
United States / /
Currency
USD / / /
Event
Product Recall / Product Issues / /
Facility
Prentice Hall / /
IndustryTerm
Web query classification / pooled search results / Web Search Engine Search query Search Search Search Search Resul Search Resul Res / paid search / sponsored search advertising / advertising subsystem / web-based kernel function / Few machine learning algorithms / Online advertising / online advertising system / Web page classification / search logs / similarity search / Web knowledge There / Web advertising market / content-targeted advertising / advertising scenario / advertising purposes / content advertising / Actual search advertising systems / real estate / similar processing / given Web page / Conventional information retrieval systems / Online advertising Online advertising / Web-based Prisma terms / Web search results / sponsored advertising / Web Relevance Feedback Andrei Z. Broder† / Web search engines / ad processing / returned search results / Web-based features / power law / online component / advertised Web page / search query / rare queries using web knowledge / Web advertising application / Web search query log / Web advertising / web search refinement / Web query Web search / individual search result / algorithmic search results / Web navigation facility / search index / search engine specific query transformations / Internet advertising / refinement tool / Web search users / Web search queries / search engine log / query augmentation using search results / car insuance / ad search engine / advertising keywords / grid-computing infrastructure / Web search advertising / Web queries / search query logs / sponsored search click / sponsored search / query classification using Web search results / Automatic web query classification / contextual advertising / Web search engine / ferrety algorithm / search engine queries / search engines / ad search / contextual advertising revenue / Web query / search result pages / Web search / search queries / non-transactional Web sites1 / search phrase / Web directories / search engine / search results / search advertising / possible search results / search engine index / /
MarketIndex
set 700 / Top 40 / /
Organization
Computer Science Department / PUC-Rio / Rio de Janeiro / UCLA / IDF / American Society for Information Science / Data Mining and Audience Intelligence for Advertising / IEEE Computer Society / /
Person
Ann Hsieh / A. Joshi / V / B. Ribeiro-Neto / L. Gravano / V / Andrei Z. Broder / Evgeniy Gabrilovich / Donald Metzler / Peter Ciccolo / N. Ziviani / Marcus Fontoura / Lance Riedel / Diaz / /
Position
Retrieval General / contractor / Major / representative / Porter / /
Search Advertising using Web Relevance Feedback Andrei Z. Broder† , Peter Ciccolo† , Marcus Fontoura‡ , Evgeniy Gabrilovich† , Vanja Josifovski† , Lance Riedel† † {broder |