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Brand Management: Key Terminology Some definitions… Category: Simply put, the category refers to what you are selling and not who is selling it. How you define your category influences who is in your competitive set. B
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Document Date: 2014-04-12 18:57:40
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Brand Management: Key Terminology Some definitions… Category: Simply put, the category refers to what you are selling and not who is selling it. How you define your category influences who is in your competitive set. B