![Communication design / Graphic design / Product management / Brand / David Aaker / Brand report card / Sustainability brand / Marketing / Identification / Brand management Communication design / Graphic design / Product management / Brand / David Aaker / Brand report card / Sustainability brand / Marketing / Identification / Brand management](https://www.pdfsearch.io/img/b2227d5df67ac3af8c21721ea219e2d1.jpg) Date: 2014-04-12 18:57:40Communication design Graphic design Product management Brand David Aaker Brand report card Sustainability brand Marketing Identification Brand management | | Brand Management: Key Terminology Some definitions… Category: Simply put, the category refers to what you are selling and not who is selling it. How you define your category influences who is in your competitive set. B
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