Brand Management: Key Terminology Some definitions… Category: Simply put, the category refers to what you are selling and not who is selling it. How you define your category influences who is in your competitive set. B

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Date: 2014-04-12 18:57:40 Communication design Graphic design Product management Brand David Aaker Brand report card Sustainability brand Marketing Identification Brand management		Brand Management: Key Terminology Some definitions… Category: Simply put, the category refers to what you are selling and not who is selling it. How you define your category influences who is in your competitive set. B Document is deleted from original location. Use the Download Button below to download from the Web Archive. Download Document from Web Archive File Size: 561,51 KB

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