Brand Management: Key Terminology Some definitions… Category: Simply put, the category refers to what you are selling and not who is selling it. How you define your category influences who is in your competitive set. B - David Aaker - Document - PDFSEARCH.IO

First Page	Meta Content
	Brand Management: Key Terminology Some definitions… Category: Simply put, the category refers to what you are selling and not who is selling it. How you define your category influences who is in your competitive set. B Add to Reading List Document Date: 2014-04-12 18:57:40 Open Document File Size: 561,51 KB Share Result on Facebook City London / / Company Interpublic / WPP Group / Klein & Partners Brand Essence / / Facility Building Strong Brands / / IndustryTerm communications synergy / / Person Larry Weber / Brad VanAuken / David Aaker / Rob Klein / / Position author / President / head / head of Advanced Marketing Services / / SocialTag Communication design Graphic design Product management Brand David Aaker Brand report card Sustainability brand Marketing Identification Brand management

Brand Management: Key Terminology Some definitions… Category: Simply put, the category refers to what you are selling and not who is selling it. How you define your category influences who is in your competitive set. BAdd to Reading List