<--- Back to Details
First PageDocument Content
Business / Brand equity / Brand / Mergers and acquisitions / Interbrand / Positioning / Price premium / David Aaker / Brand extension / Marketing / Identification / Brand management
Date: 2013-02-13 02:49:39
Business
Brand equity
Brand
Mergers and acquisitions
Interbrand
Positioning
Price premium
David Aaker
Brand extension
Marketing
Identification
Brand management

M PRA Munich Personal RePEc Archive

Add to Reading List

Source URL: mpra.ub.uni-muenchen.de

Download Document from Source Website

File Size: 272,56 KB

Share Document on Facebook

Similar Documents

May 2, 2018  Response of the Office of Mergers and Acquisitions Division of Corporation Finance Adam T. Teufel, Esq. Dechert LLP

May 2, 2018 Response of the Office of Mergers and Acquisitions Division of Corporation Finance Adam T. Teufel, Esq. Dechert LLP

DocID: 1vfZJ - View Document

LEM WORKING PAPER SERIES Do Intellectual Property Rights Influence Cross-Border Mergers and Acquisitions?

LEM WORKING PAPER SERIES Do Intellectual Property Rights Influence Cross-Border Mergers and Acquisitions?

DocID: 1vdQC - View Document

#49 - Mergers and Acquisitions (M&A) (State) Personas: Version 1, DeliveredBackground: This journey captures the experiences of two state-licensed companies combining as a result of a publicly announced

#49 - Mergers and Acquisitions (M&A) (State) Personas: Version 1, DeliveredBackground: This journey captures the experiences of two state-licensed companies combining as a result of a publicly announced

DocID: 1uRl3 - View Document

Cameron McKenzie, CVA, CM&AA, founder of McKenzie & Associates, LLC, a financial advisory firm, has advised public and private corporations in mergers and acquisitions, capital raises, corporate restructuring and busines

Cameron McKenzie, CVA, CM&AA, founder of McKenzie & Associates, LLC, a financial advisory firm, has advised public and private corporations in mergers and acquisitions, capital raises, corporate restructuring and busines

DocID: 1u6Hz - View Document

Mergers and Acquisitions: an Introduction Discussion document January 14, 2010

Mergers and Acquisitions: an Introduction Discussion document January 14, 2010

DocID: 1tpJJ - View Document