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Business / Brand equity / Brand / Mergers and acquisitions / Interbrand / Positioning / Price premium / David Aaker / Brand extension / Marketing / Identification / Brand management


M PRA Munich Personal RePEc Archive
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Document Date: 2013-02-13 02:49:39

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City

Düsseldorf / Cambridge / London / New York / /

Company

Philip Morris / Strategic Brand Management / The Free Press / Weston / Kraft Foods / Nestle / California Management Review / Interbrew / Rowntree Macintosh / /

Country

Germany / United Kingdom / /

Currency

USD / GBP / EUR / /

/

Event

M&A / /

Facility

Prentice Hall / UTC A CONCEPTUAL ANALYSIS OF BRAND EVALUATION Ovidiu I. MOISESCU Babeş-Bolyai University / Marketing Science Institute of Great Britain / Marketing Science Institute / /

IndustryTerm

advertising activities / insurance companies etc / accepted accounting procedure / corporate finance experts / advertising recognition / advertising spending / /

OperatingSystem

Macintosh / /

Organization

Marketing Science Institute / CONCEPTUAL ANALYSIS OF BRAND EVALUATION Ovidiu I. MOISESCU Babeş-Bolyai University / Faculty of Economics and Business Administration Teodor Mihali Street / /

Person

Kevin Lane Keller / Jean Noel Kapferer / David A. Aaker / Kevin Lane / Kevin L. Keller / /

Position

model / Premier / representative / proprietor / producer / /

ProvinceOrState

New Jersey / New York / Massachusetts / /

PublishedMedium

Brandweek / The Free Press / /

URL

http /

SocialTag