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Graphic design / Year of birth missing / Product management / Academics / David Aaker / Brand architecture / Brand / Kevin Lane Keller / Erich Joachimsthaler / Marketing / Business / Communication design


Branding A Reading List Compiled by Chris Olson, Chris Olson & Associates SLA Advertising & Marketing Division February 2003
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Document Date: 2006-07-26 11:23:20

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Company

Amazon / Pearson / Chris Olson & Associates SLA / Harvard Business School Press / Brand Asset Management / /

Continent

America / /

Currency

USD / /

Facility

Building Brand Portfolio Value / The Design Management Institute / Building A Strong Brand / Prentice Hall / /

IndustryTerm

internet access / online exchange / advertising/promotional spending / e-bulletin / e-newsletter / excellent web site / e-booklets / /

Organization

Harvard / American Marketing Association / Design Management Institute / Marketing Division / Knowledge Center / ManagementFirst / /

Person

Michael Petromilli / Michael Million / Thomas Gad / Kevin Lane Keller / James R. Gregory / Scott M. Davis / David A. Aaker / Sam Hill / Tom Peters / Lederer / Brian Sternthal / Scott Bedbury / Dan Morrison / Kotler / Mike Moser / Alice Tybout / Bernd Schmitt / Dave Dolak / /

Position

consultant / author / serious brand manager / director / academic author / marketing consultant / /

Product

Concept Suites / /

PublishedMedium

Fast Company / The Free Press / the Fast Company / Harvard Business Review / /

Technology

http / /

URL

http /

SocialTag