| Document Date: 2014-05-27 17:28:55
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City Beijing / / Company the New York Times / Geico / A. Genkin D. D. / Nike / NEC / Allstate / Google / Yahoo / ComScore / / Country China / / Currency USD / / / Facility ∗i Hotel / / IndustryTerm advertising opportunities / travel sites / display advertising ecosystem / online display advertising spots / Internet surfing behavior / sparse solution / Online Advertising / active advertising campaigns / online version / Internet advertising / search term / retail / car insurance ad / data mining / sponsored search auctions / online conversion modeling / bid optimization solution / insurance products / internet ad systems / supervised learning algorithms / given search term / car insurance / advertising campaigns / advertising industry / online shopping / search keywords / Online Advertising Claudia Perlich / sponsored search / prediction systems / bbr software / social media sites / advertising opportunity / telecommunications / display advertising effectiveness / display advertising / particular publisher site / m6d infrastructure / online targeting / online display targeting sector / search-based advertising / search / e - commerce / online display auction / Data mining problems / social network / advertising strategies / advertising campaign / search advertising / on-line brand advertising / with executing an advertising campaign / / Organization Data Mining and Audience Intelligence for Online Advertising / NYU / / Person Linda Abraham / Brian Dalessandro / PVSVR PVSVR PVSVR PVSVR PVSVR / Estimation / Troy Raeder / Acquisition / Rod Hook / / / Position prospecting CPA / account manager / implied CPA / equal CPA / CPA / Model / manager of the predicted conversion rate / / / PublishedMedium Journal of Finance / the New York Times / / Technology supervised learning algorithms / machine learning / Data Mining / / URL http /
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Bid Optimizing and Inventory Scoring in Targeted Online Advertising Claudia Perlich,Brian Dalessandro, Rod Hook,Ori Stitelman,Troy Raeder m6d research 37 East 18th Street