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Jaideep
Results: 91

#	Item
31	Strategy Marketing Analysis Add to Reading List Source URL: nilofermerchant.com Language: English - Date: 2015-02-18 14:07:57 Simone Ahuja Jaideep Prabhu Innovation Strategic management Structure Science Knowledge Year of birth missing Navi Radjou Jugaad
32	GERALD J. GORN, AMITAVA CHATTOPADHYAY, JAIDEEP SENGUPTA, and SHASHANK TRIPATHI* The authors investigate the link between the color of a Web page’s background screen while the page is downloading and the perceived quick Add to Reading List Source URL: www.bm.ust.hk Language: English - Date: 2010-04-27 23:58:03 Perception Optics Nuclear magnetic resonance Relaxation Pigment Hue HSL and HSV Color Image processing Vision
33	JAIDEEP SENGUPTA and RONGRONG ZHOU* This research attempts to understand the mechanism underlying the choice behavior of impulsive eaters. The authors propose a process according to which impulsive eaters (versus nonimpu Add to Reading List Source URL: www.bm.ust.hk Language: English - Date: 2010-04-27 23:58:03 Motivation Human behavior Attention Anxiety Regulatory focus theory Impulsivity Self control Snack food Odor Behavior Mind Medicine
34	Effects of Construal Level on the PriceQuality Relationship DENGFENG YAN JAIDEEP SENGUPTA Drawing on construal level theory, this research proposes that consumers’ reliance on price (vs. feature-specific product attrib Add to Reading List Source URL: www.bm.ust.hk Language: English - Date: 2011-08-18 06:46:27 Construal level theory Behavioural sciences Framing Scale Sociology Social psychology Construals Science
35	Re-Inquiries The Effect of Analyzing Reasons on the Stability of Brand Attitudes: A Reconciliation of Opposing Predictions JAIDEEP SENGUPTA GAVAN J. FITZSIMONS* Add to Reading List Source URL: www.bm.ust.hk Language: English - Date: 2010-04-28 00:43:14 Psychology Mental processes Attitude Social judgment theory Memory Cue Behavior Attitude change Social psychology
36	Sex in Advertising: Gender Differences and the Role of Relationship Commitment DARREN W. DAHL JAIDEEP SENGUPTA KATHLEEN D. VOHS* This study draws on differences between men and women’s attitudes about sex, Add to Reading List Source URL: www.bm.ust.hk Language: English - Date: 2010-04-27 23:57:59 Fertility Interpersonal relationships Sexual orientation Intimate relationships Male homosexuality Human sexual activity Adolescence Top bottom and versatile Nudity Human sexuality Human behavior Personal life
37	Recalling Past Temptations: An Information-Processing Perspective on the Dynamics of Self-Control ANIRBAN MUKHOPADHYAY JAIDEEP SENGUPTA SURESH RAMANATHAN* Add to Reading List Source URL: www.bm.ust.hk Language: English - Date: 2010-04-27 23:57:59 Mental processes Attention-deficit hyperactivity disorder Memory Social psychology Recall Impulsivity Self control Working memory Mind Cognitive science Behavior
38	COPY OF ARTICLE by Tom Zubrycki published in "SECOND TAKE" (ed Geoff Burton, Peter Tapp Add to Reading List Source URL: www.tomzubrycki.com Language: English - Date: 2013-04-01 00:22:09 Documentary film Cinema of the United States American film directors Jaideep Ahlawat The Gleaners and I Film Cinema of Quebec Direct Cinema
39	Journal of Consumer Research, Inc. Dissociative versus Associative Responses to Social Identity Threat: The Role of Consumer Self-Construal Author(s): Katherine White, Jennifer J. Argo, and Jaideep Sengupta Reviewed wor Add to Reading List Source URL: www.bm.ust.hk Language: English - Date: 2013-02-01 23:49:51 Mind Behavioural sciences Self Gender Gender studies Construals Identity Self-enhancement Social identity theory Social psychology Conceptions of self Behavior
40	Journal of Consumer Research, Inc. The Influence of Base Rate and Case Information on Health-Risk Perceptions: A Unified Model of Self-Positivity and Self-Negativity Author(s): Dengfeng Yan and Jaideep Sengupta Reviewed Add to Reading List Source URL: www.bm.ust.hk Language: English - Date: 2013-02-01 23:44:42 Risk management Self Social psychology Actuarial science Risk Self-enhancement Risk assessment Construals Flu pandemic Statistics Probability Ethics