31![Strategy Marketing Analysis Strategy Marketing Analysis](https://www.pdfsearch.io/img/75e5341f0fe4b90ab94a7303f6a8c9e4.jpg) | Add to Reading ListSource URL: nilofermerchant.comLanguage: English - Date: 2015-02-18 14:07:57
|
---|
32![GERALD J. GORN, AMITAVA CHATTOPADHYAY, JAIDEEP SENGUPTA, and SHASHANK TRIPATHI* The authors investigate the link between the color of a Web page’s background screen while the page is downloading and the perceived quick GERALD J. GORN, AMITAVA CHATTOPADHYAY, JAIDEEP SENGUPTA, and SHASHANK TRIPATHI* The authors investigate the link between the color of a Web page’s background screen while the page is downloading and the perceived quick](https://www.pdfsearch.io/img/5f414ff7fe21e3ccd198fd12deda9025.jpg) | Add to Reading ListSource URL: www.bm.ust.hkLanguage: English - Date: 2010-04-27 23:58:03
|
---|
33![JAIDEEP SENGUPTA and RONGRONG ZHOU* This research attempts to understand the mechanism underlying the choice behavior of impulsive eaters. The authors propose a process according to which impulsive eaters (versus nonimpu JAIDEEP SENGUPTA and RONGRONG ZHOU* This research attempts to understand the mechanism underlying the choice behavior of impulsive eaters. The authors propose a process according to which impulsive eaters (versus nonimpu](https://www.pdfsearch.io/img/d84ddb7fae8cebf0b9b71faa28b39d7e.jpg) | Add to Reading ListSource URL: www.bm.ust.hkLanguage: English - Date: 2010-04-27 23:58:03
|
---|
34![Effects of Construal Level on the PriceQuality Relationship DENGFENG YAN JAIDEEP SENGUPTA Drawing on construal level theory, this research proposes that consumers’ reliance on price (vs. feature-specific product attrib Effects of Construal Level on the PriceQuality Relationship DENGFENG YAN JAIDEEP SENGUPTA Drawing on construal level theory, this research proposes that consumers’ reliance on price (vs. feature-specific product attrib](https://www.pdfsearch.io/img/3436700d697c90379aee3e1f1669c52f.jpg) | Add to Reading ListSource URL: www.bm.ust.hkLanguage: English - Date: 2011-08-18 06:46:27
|
---|
35![Re-Inquiries The Effect of Analyzing Reasons on the Stability of Brand Attitudes: A Reconciliation of Opposing Predictions JAIDEEP SENGUPTA GAVAN J. FITZSIMONS* Re-Inquiries The Effect of Analyzing Reasons on the Stability of Brand Attitudes: A Reconciliation of Opposing Predictions JAIDEEP SENGUPTA GAVAN J. FITZSIMONS*](https://www.pdfsearch.io/img/09976783ee38ae43aac8f30564e9d924.jpg) | Add to Reading ListSource URL: www.bm.ust.hkLanguage: English - Date: 2010-04-28 00:43:14
|
---|
36![Sex in Advertising: Gender Differences and the Role of Relationship Commitment DARREN W. DAHL JAIDEEP SENGUPTA KATHLEEN D. VOHS* This study draws on differences between men and women’s attitudes about sex, Sex in Advertising: Gender Differences and the Role of Relationship Commitment DARREN W. DAHL JAIDEEP SENGUPTA KATHLEEN D. VOHS* This study draws on differences between men and women’s attitudes about sex,](https://www.pdfsearch.io/img/f94eca7ab80ad98513bd50df95645caa.jpg) | Add to Reading ListSource URL: www.bm.ust.hkLanguage: English - Date: 2010-04-27 23:57:59
|
---|
37![Recalling Past Temptations: An Information-Processing Perspective on the Dynamics of Self-Control ANIRBAN MUKHOPADHYAY JAIDEEP SENGUPTA SURESH RAMANATHAN* Recalling Past Temptations: An Information-Processing Perspective on the Dynamics of Self-Control ANIRBAN MUKHOPADHYAY JAIDEEP SENGUPTA SURESH RAMANATHAN*](https://www.pdfsearch.io/img/f1d4d3dd534673ecda2f5ea5ceee72e2.jpg) | Add to Reading ListSource URL: www.bm.ust.hkLanguage: English - Date: 2010-04-27 23:57:59
|
---|
38![COPY OF ARTICLE by Tom Zubrycki published in COPY OF ARTICLE by Tom Zubrycki published in](https://www.pdfsearch.io/img/24d24ba97c67ad8816b4524ce6cc2117.jpg) | Add to Reading ListSource URL: www.tomzubrycki.comLanguage: English - Date: 2013-04-01 00:22:09
|
---|
39![Journal of Consumer Research, Inc. Dissociative versus Associative Responses to Social Identity Threat: The Role of Consumer Self-Construal Author(s): Katherine White, Jennifer J. Argo, and Jaideep Sengupta Reviewed wor Journal of Consumer Research, Inc. Dissociative versus Associative Responses to Social Identity Threat: The Role of Consumer Self-Construal Author(s): Katherine White, Jennifer J. Argo, and Jaideep Sengupta Reviewed wor](https://www.pdfsearch.io/img/708ada8c0b75bff11c2afd2ff04790ba.jpg) | Add to Reading ListSource URL: www.bm.ust.hkLanguage: English - Date: 2013-02-01 23:49:51
|
---|
40![Journal of Consumer Research, Inc. The Influence of Base Rate and Case Information on Health-Risk Perceptions: A Unified Model of Self-Positivity and Self-Negativity Author(s): Dengfeng Yan and Jaideep Sengupta Reviewed Journal of Consumer Research, Inc. The Influence of Base Rate and Case Information on Health-Risk Perceptions: A Unified Model of Self-Positivity and Self-Negativity Author(s): Dengfeng Yan and Jaideep Sengupta Reviewed](https://www.pdfsearch.io/img/8f1c96fa6c6dacc9620aa91bbf470932.jpg) | Add to Reading ListSource URL: www.bm.ust.hkLanguage: English - Date: 2013-02-01 23:44:42
|
---|