| Document Date: 2008-07-09 01:41:56
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City Fontainebleau / / Company Amazon / eBay / AOL / United Airlines / Google / Yahoo! / Microsoft / / Country France / United States / / Currency USD / / / IndustryTerm Internet Marketing / search industry / advertising pattern / Internet context / advertising market focusing / advertising model / search page / search words / selected search words / online advertising / advertising patterns / search result list / search engines / paper studies equilibrium advertising prices / search word / search pages / advertising links / search result / search list / organic search list / research studying search advertising / regular search results / search pages5 / search engine sets / particular search / given search context / search engine / search results / search advertising / particular search word / advertising effect / / Organization INSEAD / / Person Zhu / Miklos Sarvary / Wilbur / Zsolt Katona / / / Position Professor of Marketing / player / / Technology search engine / /
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The Race for Sponsored Links: Bidding Patterns for Search Advertising Zsolt Katona and Miklos Sarvary∗