| Document Date: 2011-06-22 13:44:43
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City Keyword / San Diego / / Company Oracle / Profiles To / / Country United States / / Currency USD / / / Facility Resp Log store Ht Profile Update / / IndustryTerm principled algorithm / web search using long term browsing history / web applications / real-time personalization / inferred social networks / online advertising / advertising platform / search intent inference / Internet advertising / subsequent search contexts / client software / web browsers / seattle real estate real estate / keyword advertising / information retrieval systems / online construction / learned profile construction algorithm / keyword search auctions / data mining / targeted display advertising / Web browser cookies / search advertising platform components / online applications / personalized search / online systems / pay-per-click advertising / keyword advertising platforms / advertising behavior logs / personalized search strategies / advertising system / online shopping / online service / overall search engine revenue / online profiling / profile construction algorithms / personalized advertising / sponsored search / re-rank search results / contextual advertising / profile construction policy / profile construction algorithm / greedy approximate profile construction algorithm / alert services / greedy algorithm / search engines / display advertising platforms / near-optimal solution / display advertising / display advertising settings / behavioral targeting help online advertising / advertising platforms / actual utilities / web search / greedy approximation algorithm / search personalization strategies / search result personalization / approximate algorithm / perceptron algorithms / pay-perclick advertising / online algorithms / social network / keyword selection algorithm / ad delivery infrastructure / re-ranking search engine results / stateof-the-art learning algorithms / search engine / web searcher goals / search advertising / search advertising campaigns / learning algorithm / on-line brand advertising / actual profile construction algorithm / learning algorithms / / Person Mikhail Bilenko Matthew Richardson / E. Gabrilovich / V / / / Position Markov chain model for integrating behavioral targeting into contextual advertising / / ProvinceOrState California / / Technology actual profile construction algorithm / greedy approximation algorithm / L-BFGS algorithm / greedy approximate profile construction algorithm / search engine / principled algorithm / machine learning / learning algorithm / three stateof-the-art learning algorithms / deriving profile construction algorithms / profile construction algorithm / Automatic identification / 6.3 Learning Algorithms / Nemhauser algorithm / profile construction algorithms / learned profile construction algorithm / greedy algorithm / Data Mining / caching / perceptron algorithms / keyword selection algorithm / be solved approximately using the greedy algorithm / using the L-BFGS algorithm / /
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Predictive Client-side Profiles for Personalized Advertising