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Marketing / Search advertising / Perceptron / Pay per click / Linear classifier / Keyword advertising / Clickthrough rate / Search engine marketing / Online advertising / Internet / Internet marketing / Advertising


Catching the Drift: Learning Broad Matches from Clickthrough Data Sonal Gupta∗ Mikhail Bilenko
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Document Date: 2010-04-12 18:33:15


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Computer Sciences The University of Texas Austin / /

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large-scale contextual advertising platform / online fashion / online advertising task / perceptron algorithm / web users / online model / web-based kernel function / overall online advertising revenue / live contextual advertising system / web-based information / online advertising / advertising platform / search session / time series applications / high-throughput advertising platforms / online learning / web-based corpora / advertising type / sufficient online data / keyword-based advertising / online setting / pay-per-click advertising / keyword advertising data makes / large-scale advertising platform / keyword advertising platforms / averaged perceptron algorithm / online task / advertising system / Online Updates Model / Online vs. Batch As / advertising impressions / contextual advertising traffic / Online Information Services / advertising systems / online-mode feature selection / sponsored search / contextual advertising / contextual advertising system / keyword advertising domain / online feature selection / Internet Advertising Revenue Report / advertising system logs / given algorithm / search engines / pay-per-click keyword advertising / ad search / discriminative online learner / online vs. batch mode training / web kernels / online training / viewed web page / search result pages / web search / web retrieval / online algorithm / search queries / natural language processing / contextual advertising logs / perceptron algorithms / match algorithms / large ad network / online learning algorithm / keyword-based pay-per-click Internet monetization / online learner / online mode / problem facing advertising systems / advertising terms / search engine / search advertising / search results / learning algorithm / learning algorithms / discriminative online linear classifier / keyword advertising systems / online modes / /

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Cambridge University / Word association / MIT / IDF / K. Church / University of Texas Austin / /

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mariah carey / justin timberlake / J. Pei / H. Li / Q. He / D. Jiang / E. Chen / Mikhail Bilenko Matthew Richardson / M. Ciaramita / V / Z. Liao / E. Gabrilovich / V / Sonal Gupta∗ Mikhail Bilenko / /

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New York / /

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