Evanston / Homewood / Boston / New York / Plymouth / Armonk / Cultural Resource / London / Chicago / /
Company
Ronald Press / McGraw-Hill / Delivering Customer Solutions / Yankelovich Partners / Cox / Harvard Business School Press / Regulative Industries / Donaldson / Macmillan / John Wiley & Sons / /
Country
United States / /
Currency
cent / / /
Facility
Eller College / Homewood / Prentice Hall / University of Arizona / Ohio State University / University of Michigan / /
IndustryTerm
transportation / manufacturing costs / distributive systems / agriculture products / telephone systems / manufacturing process ends / public services / social services / financial payment systems / energy / achieved legislation addressing food / company management / telecommunications / information technology / manufacturing / transportation infrastructure / /
Organization
Academy of Marketing Science / National Association of Marketing Teachers / Association for the Advancement of Science / Harvard / American Association of Advertising Agencies / American Marketing Association / Twentieth Century Fund / Foundation for a General Theory / Congress / Federal Government / AMA Committee on Definitions / Eller College of Management / Ohio State University / American Marketing Society / University of Arizona / the University of Michigan / /
Person
Stephen L. Vargo / Keith G. Provan / Gene Laczniak / John F. Kennedy / Stewart / Ravi Kotler / Steve Vargo / Ann Clurman / Jagdish N. Sheth / Jack Trout / Lee E. Preston / Robert Hancock / Beckman / Rajendra S. Sisodia / Alan Malter / Michael Harvey / Daniel T. Jones / Herman C. Nolen / Philip Kotler / Howard Thompson / Elizabeth S. Moore / Greg Gundlach / Sawhney / Avinash Malshe / Robert F. Lusch / David Montgomery / John Howard / Sridhar Balasubramanian / Frank M. Bass / Krishnan / J. Walker / Craig Wood / George Montgomery / Linda L. Price / Richard D. Irwin / Vish Krishnan / Thomas Preston / J. Frederic Dewhurst / Wright Patman / Morris B. Holbrook / /
Position
President / farmer / General / producer / market leader / entrepreneur / author / department head / author and business advisor / Representative / Professor of Marketing / /
ProvinceOrState
Texas / Michigan / Arizona / /
PublishedMedium
The Nature / The Free Press / Harvard Business Review / /
Marketing’s Evolving Identity: Defining Our Future Robert F. Lusch Marketing thought and practice has evolved over the past 100 years from a philosophy of taking things to market to a philosophy of market(ing) to custo