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11	As you’ve probably learned, having a Web site is almost a must these days, especially for small companies and individuals who want to attract more customers, remain competitive, and continue growing. That’s because Add to Reading List Source URL: qbgdm.intuit.com Language: English - Date: 2007-05-16 10:27:45 World Wide Web Internet marketing Search engine optimization Internet search engines Web analytics Search engine marketing Search engine results page Web search engine Web traffic Google Search Organic search Pay per click
12	Google Adwords Ads & Extensions Reference Guide from Blast Analytics & Marketing Text Ads Fundamentals & Character Limits Text ads are triggered by keyword or Add to Reading List Source URL: www.blastam.com Language: English - Date: 2016-05-19 18:24:43 Marketing World Wide Web Business Internet marketing Pay per click search engines Internet advertising AdWords Compensation methods Targeted advertising Advertising Landing page
13	TRIPLE SMART’S GUIDE TO UNDERSTANDING SEARCH ENGINES SEPTEMBER 2007 SUMMARY Your webpage has hidden code called meta tags that help search engines index your content. For each page you will need to come up with the fol Add to Reading List Source URL: www.triplesmart.com Language: English - Date: 2009-01-01 17:17:50 World Wide Web Internet marketing Marketing Internet search engines Search engine optimization Pay per click search engines Alphabet Inc. Search engine marketing Meta element Web search engine AdWords Pay per click
14	Adding Data, Boosting Impact Improving Engagement and Performance in Digital Advertising The Boston Consulting Group (BCG) is a global management consulting firm and the world’s leading advisor on business strategy. W Add to Reading List Source URL: www.majority.co Language: English - Date: 2014-12-11 19:58:07 Marketing Internet advertising Internet marketing Pricing Advertising Compensation methods Targeted advertising Online advertising Behavioral targeting Cost per action Pay per click AdWords
15	California Technology Agency Power Point Add to Reading List Source URL: www.servicecatalog.otech.ca.gov Language: English - Date: 2016-02-23 17:07:51 Web search engine Internet search engines Computing Internet marketing Pay per click search engines Cyberspace
16	A Search-based Method for Forecasting Ad Impression in Contextual Advertising Xuerui Wang Andrei Broder Add to Reading List Source URL: fontoura.org Language: English - Date: 2010-02-23 00:22:04 Marketing World Wide Web Internet marketing Internet advertising Advertising Online advertising Pay per click Click-through rate Search advertising Ad serving Targeted advertising Yahoo!
17	Google Adwords Reference Guide from Blast Analytics & Marketing AdWords Advertising: Fundamentals, Optimizations & ROI This reference guide can help you study for and take the AdWords Advertising Fundamentals test. Use i Add to Reading List Source URL: www.blastam.com Language: English - Date: 2016-05-19 18:24:44 Marketing World Wide Web Internet marketing Internet advertising Compensation methods AdWords Rates Quality Score Pay per click Cost per mille Google Click-through rate
18	OnlineOnline advertising for IT decision makers and professionals Achieve maximum visibility and Add to Reading List Source URL: static.computerwelt.at Language: English - Date: 2016-07-21 05:41:46 Internet marketing Compensation methods Marketing Pricing Advertising Communication design Online advertising Cost per mille Pay per click Bing
19	Kenshoo.com Best Practices for Local Search Using Kenshoo LOEN © 2015 Kenshoo, Ltd. All Rights Reserved Add to Reading List Source URL: www.kenshoo.com Language: English Internet marketing Kenshoo Pay per click search engines AdWords Local search Search engine optimization Reserved word Search engine marketing Targeted advertising
20	To Swing or not to Swing: Learning when (not) to Advertise Andrei Broder† , Massimiliano Ciaramita‡ , Marcus Fontoura, Evgeniy Gabrilovich† , Vanja Josifovski† , Donald Metzler† , Vanessa Murdock‡ , Vassilis Add to Reading List Source URL: fontoura.org Language: English - Date: 2010-02-23 00:22:02 Internet marketing Support vector machine Learning to rank Quality Score Online advertising Search advertising Pay per click Targeted advertising Feature selection Advertising Ranking

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