The Brand Report Card by Kevin Lane Keller Reprint r00104 JANUARY– FEBRUARY 2000

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Date: 2010-01-13 01:36:29 Brand report card Brand equity Brand Points-of-parity/points-of-difference Positioning Marketing research Brand architecture Brand language Marketing Brand management Identification		The Brand Report Card by Kevin Lane Keller Reprint r00104 JANUARY– FEBRUARY 2000 Add to Reading List Source URL: training-vanzari.ro Download Document from Source Website File Size: 393,00 KB Share Document on Facebook

	‘Points of parity’ of juist ‘points of difference’? Marketeers willen graag dat consumenten hun product beter vinden dan dat van de concurrent. Relevante vraag is dan of je als marketeer de nadruk moet leggen op DocID: 1ju2e - View Document
	The Brand Report Card by Kevin Lane Keller Reprint r00104 JANUARY– FEBRUARY 2000 DocID: EfY5 - View Document
	Building Brand Equity Through Corporate Societal Marketing Steve Hoeffler and Kevin Lane Keller Marketers have shown increasing interest in the use of corporate societal marketing (CSM) programs. In this article, the aut DocID: Aw50 - View Document