Building Brand Equity Through Corporate Societal Marketing Steve Hoeffler and Kevin Lane Keller Marketers have shown increasing interest in the use of corporate societal marketing (CSM) programs. In this article, the aut

First Page		Document Content
Date: 2005-01-05 17:22:14 Societal marketing Brand extension Brand Cause marketing Susan G. Komen for the Cure Self brand Points-of-parity/points-of-difference Corporate image Advertising Marketing Brand management Identification		Building Brand Equity Through Corporate Societal Marketing Steve Hoeffler and Kevin Lane Keller Marketers have shown increasing interest in the use of corporate societal marketing (CSM) programs. In this article, the aut Add to Reading List Source URL: public.kenan-flagler.unc.edu Download Document from Source Website File Size: 57,39 KB Share Document on Facebook

	Privacy Notice Form - Mail in with Affiliate Marketing DocID: 1xW2l - View Document
	A Plague of Viruses: Biological, Computer and Marketing12 Jeffrey Boase and Barry Wellman Abstract We analyze the transfer of biological, computer and marketing viruses. Despite differences between these three types of v DocID: 1xW1S - View Document
	Erste Diskussionsrunde Treiber und betroffene Gebiete • Cloud Computing ist ein neuer Versuch, eine alte Idee zu reanimieren. Es handelt sich im Grund um eine blosse Marketing & Sales-Kampagne der Anbieter von Infrastr DocID: 1xW0r - View Document
	XING Sponsored Mailings Message your marketing campaign to XING users. Take the direct route to potential DocID: 1xVNW - View Document
	September 12, 2018 Reynolds American Inc. 401 N. Main Street Winston Salem, N.CDear Mr. Mike Ogden: Your company is currently marketing Vuse, an electronic nicotine delivery system (ENDS) product, which DocID: 1xVJp - View Document