BMW / McDonald’s Corporation / Anheuser-Busch / Reebok / Harley-Davidson / Shell Oil / British Airways / Whirlpool Corp. / Liz Claiborne / Procter & Gamble / Avon Company / American Express / Ford / Roper / American Airlines / Kraft Foods / Avon Products Inc. / /
Continent
America / /
Country
United States / Canada / /
Currency
pence / USD / /
Event
Product Issues / FDA Phase / Product Recall / /
Facility
Building Brand Awareness Formally / Brand Equity Building / Building Brand Equity Through Corporate Societal Marketing Steve Hoeffler / University of North Carolina / Dartmouth College / CSM Research Propositions CSM Area Building / /
IndustryTerm
extension product / official carrier / brand-building communications / online efforts / closeknit online groups / energy / early detection screening services / advertising campaign / /
Organization
Card / Share Our Strength / Muscular Dystrophy Association / Amos Tuck School of Business / University of North Carolina / United Nations International Children's Emergency Fund / Dartmouth College / Susan G. Komen Breast Cancer Foundation / Komen Foundation / Kenan-Flagler School of Business / /
Person
Card / Robert Eckert / Prince / KEVIN LANE KELLER / Steve Hoeffler / /
Position
ambassadors / market leader / Prince / model / assistant professor / Professor of Marketing / chief executive officer and president / /