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Service dominant logic / Co-creation / Service system / Service science /  management and engineering / Service design / Game mechanics / Relationship marketing / Roman Rackwitz / Marketing / Gamification / Gaming
Date: 2011-04-11 04:08:48
Service dominant logic
Co-creation
Service system
Service science
management and engineering
Service design
Game mechanics
Relationship marketing
Roman Rackwitz
Marketing
Gamification
Gaming

“Gamification” from the perspective of service marketing Kai Huotari Abstract

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