Back to Results
First PageMeta Content
Service dominant logic / Co-creation / Service system / Service science / management and engineering / Service design / Game mechanics / Relationship marketing / Roman Rackwitz / Marketing / Gamification / Gaming


“Gamification” from the perspective of service marketing Kai Huotari Abstract
Add to Reading List

Document Date: 2011-04-11 04:08:48

Open Document

File Size: 228,01 KB

Share Result on Facebook

City

Vancouver / Cultural Resource / Helsinki / New York / /

Company

John Wiley & Sons Inc / Grönroos / MIT Press / Hershey / Accelerate Co / /

Country

United States / Canada / Finland / /

/

Facility

Juho Hamari Helsinki Institute / Aalto University / Finland Helsinki Institute / /

IndustryTerm

sufficient understanding on services / bundled services / functional software / machinery / persuasive technologies / physical product / /

Organization

Aalto University / Finland Helsinki Institute for Information Technology HIIT / MIT / UC Berkeley / Institute for Information Technology HIIT / Hanken School of Economics / Kai Huotari Abstract School of Information / /

Person

Kai Huotari / /

Position

author / General / player / /

ProvinceOrState

British Columbia / California / /

Technology

Information Technology / /

URL

http /

SocialTag