| Document Date: 2014-11-06 14:43:22
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Company Ask.com / AOL / Google / Yahoo! / / Currency USD / / / Facility Business Santa Clara University / / IndustryTerm internet marketing / advertising opportunities / search engine result pages / search engine optimization / search engine advertising / advertising data / theoretical solution / through search engine advertising / search engine advertising literature / search box / advertising slots / search engines / sponsored search market / e - commerce / search result page / search engine marketing industry / search engine result page / search query / Search engine websites / advertising strategies / search engine / / Organization Santa Clara University / Marketing Marketing Department Leavey School / / / Position Search Engines Savannah Wei Shi Assistant Professor / / PublishedMedium the International Journal / / Technology search engine / /
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The Effects of Bid-Pulsing on Keyword Performance in Search Engines Savannah Wei Shi Assistant Professor of Marketing Marketing Department Leavey School of Business