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Jason D. Hartline / Mohammad Mahdian / Alvin E. Roth / Robert Wilson / Christopher Meek / Ken Binmore / William Vickrey / Paul Milgrom / Nash Equilibria / Hal R. Varian / Theodore Groves / Paul Klemperer / Michael Ostrovsky / Benjamin Edelman / David McAdams / Edward H. Clarke / Gagan Aggarwal / Michael Schwarz / /
Internet Advertising and the Generalized Second-Price Auction: Selling Billions of Dollars Worth of Keywords By Benjamin Edelman, Michael Ostrovsky, and Michael Schwarz∗ Abstract We investigate the “generalized secon