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Date: 2013-03-06 14:30:03Internet Search engine marketing Online advertising Search advertising Keyword advertising Pay per click Quality Score Advertising Internet marketing Marketing Business | Consumer Heterogeneity and Paid Search E↵ectiveness: A Large Scale Field Experiment Thomas Blake⇤ Chris Nosko† Steven Tadelis‡ March 6, 2013§Add to Reading ListSource URL: conference.nber.orgDownload Document from Source WebsiteFile Size: 2,06 MBShare Document on Facebook |