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Company Safeway / the New York Times / Amazon / AT&T / IAC/Interactive Group / eBay Inc. / Comcast / Verizon / Experian Group / Ford / GM / eBay Research Labs / Yahoo! / Microsoft / Google Inc. / ITWeb / / Continent Europe / / Country United States / / Currency USD / / / Event M&A / / Facility University of Chicago / / IndustryTerm organic search slot / brand keyword search advertising / search platform / non-brand advertising / non-branded search / paid search advertisements / paid search links / paid search / online advertising revenue format / advertising decisions / natural search results / sponsored search ads / natural search traffic / paid search path / Internet advertising / internet advertising channels / online advertiser / keyword advertising / informative advertising channels / organic search substitution / late 19th century retailer / organic search results / navigational tool / advertising channel / advertising channels / cheaper products / control / pay-per-click advertising / advertising campaigns / paid search advertising / keyword combinations using algorithms / internet marketing / advertising expenses / organic search links / natural search / brand keyword advertising / persuasive advertising / Non-branded keyword advertising / non-brand keyword search / search advertising platform / Internet Advertising Revenue Report / paid search ads / online sales / paid and organic search / particular branded product / internet advertising industry / paid search account / e - commerce / search engine marketing / advertising medium / search query / brand keyword advertising expenses / paid search result / search ads / purchase brand keyword advertising / natural search result / paid search sales / paid search ad / search platforms / search advertising / search results / specification search engine dummies / internet marketing channels / / MarketIndex set 90 / / Movie Work in progress / / Organization UC Berkeley / Interactive Advertising Bureau / University of Chicago / / Person Paul (b) Macys / Les Paul / Chris Nosko† Steven Tadelis / Thomas Blake / Jon Tullett / / Position news analysis editor / / ProgrammingLanguage php / / PublishedMedium the New York Times / / Technology search engine / keyword combinations using algorithms / pdf / cellular telephone / / URL http / SocialTag 
Consumer Heterogeneity and Paid Search E↵ectiveness: A Large Scale Field Experiment Thomas Blake⇤ Chris Nosko† Steven Tadelis‡ March 6, 2013§