Know Your Customer’s Path to Purchase to Win at the Pay-Per-Click Game By Heather Lutze When it comes to pay-per-click (PPC) advertising, most companies make the same mistake: Every keyword they use drives prospects to - Keyword advertising - Document - PDFSEARCH.IO

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	Know Your Customer’s Path to Purchase to Win at the Pay-Per-Click Game By Heather Lutze When it comes to pay-per-click (PPC) advertising, most companies make the same mistake: Every keyword they use drives prospects to Add to Reading List Document Date: 2012-04-01 23:09:54 Open Document File Size: 117,92 KB Share Result on Facebook Company Sony Plasma 37 Inch Television / Inch Sony Flat Screen Plasma Denver Colorado / / Currency USD / / IndustryTerm shortest search terms / root search term / search string / search strings / search terms / basic search term / people search / lower search volume / search query / search box / possible solution / search term / search engine / search results / keyword search / online purchasing / generic initial search term / / Person John Smith / / ProvinceOrState Ohio / / Technology search engine / / URL www.FindabilityGroup.com / / SocialTag Internet Compensation Pay per click Pricing Keyword Index term Keyword advertising Search advertising Internet marketing Marketing

Know Your Customer’s Path to Purchase to Win at the Pay-Per-Click Game By Heather Lutze When it comes to pay-per-click (PPC) advertising, most companies make the same mistake: Every keyword they use drives prospects toAdd to Reading List