11![Journal of Macromarketing http://jmk.sagepub.com/ From Micro to Macro: Stakeholders and Institutions Stephen L. Vargo Journal of Macromarketing[removed]: 125 originally published online 9 March 2011 Journal of Macromarketing http://jmk.sagepub.com/ From Micro to Macro: Stakeholders and Institutions Stephen L. Vargo Journal of Macromarketing[removed]: 125 originally published online 9 March 2011](https://www.pdfsearch.io/img/57c31abad66b88d9a67a80ca29d5efd5.jpg) | Add to Reading ListSource URL: www.sdlogic.netLanguage: English - Date: 2012-12-23 01:52:53
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12![European Journal of Marketing Emerald Article: Market systems, stakeholders and value propositions: Toward a service-dominant logic-based theory of the market Stephen L. Vargo Article information: European Journal of Marketing Emerald Article: Market systems, stakeholders and value propositions: Toward a service-dominant logic-based theory of the market Stephen L. Vargo Article information:](https://www.pdfsearch.io/img/b414e3ae16534b7757b3ba2712a2ddc0.jpg) | Add to Reading ListSource URL: www.sdlogic.netLanguage: English - Date: 2012-12-23 01:52:53
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13![Toward a transcending conceptualization of relationship: a service-dominant logic perspective Stephen L. Vargo Shidler College of Business, University of Hawaii at Manoa, Honolulu, Hawaii, USA Abstract Toward a transcending conceptualization of relationship: a service-dominant logic perspective Stephen L. Vargo Shidler College of Business, University of Hawaii at Manoa, Honolulu, Hawaii, USA Abstract](https://www.pdfsearch.io/img/33e53e66c73ef7b68eea3b6adcb9e274.jpg) | Add to Reading ListSource URL: www.sdlogic.netLanguage: English - Date: 2010-01-21 17:10:55
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14![Advancing Service Science with ServiceDominant Logic Clarifications and Conceptual Development Stephen L. Vargo Shidler College of Business University of Hawaii, Honolulu, USA Advancing Service Science with ServiceDominant Logic Clarifications and Conceptual Development Stephen L. Vargo Shidler College of Business University of Hawaii, Honolulu, USA](https://www.pdfsearch.io/img/b715e0e942be2ef9da4402f6c29923c4.jpg) | Add to Reading ListSource URL: www.sdlogic.netLanguage: English - Date: 2012-02-16 14:46:51
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15![The Service-Dominant Mindset1 Robert F. Lusch University of Arizona [removed] Stephen L. Vargo The Service-Dominant Mindset1 Robert F. Lusch University of Arizona [removed] Stephen L. Vargo](https://www.pdfsearch.io/img/d29cce6ec4eb92173c242c7857a7e4c4.jpg) | Add to Reading ListSource URL: www.sdlogic.netLanguage: English - Date: 2009-03-31 10:34:02
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16![Invited Commentaries on “Evolving to a New Dominant Logic for Marketing” In the preceding article, Vargo and Lusch (V&L; 2004) observe that an evolution is underway toward a new dominant logic for marketing. The new Invited Commentaries on “Evolving to a New Dominant Logic for Marketing” In the preceding article, Vargo and Lusch (V&L; 2004) observe that an evolution is underway toward a new dominant logic for marketing. The new](https://www.pdfsearch.io/img/9bb4617b39c3637a8278b268c8ddde3c.jpg) | Add to Reading ListSource URL: sdlogic.netLanguage: English - Date: 2006-11-20 19:34:00
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17![Volume 6(3): 281–288 Copyright © 2006 SAGE www.sagepublications.com DOI: [removed][removed] articles Volume 6(3): 281–288 Copyright © 2006 SAGE www.sagepublications.com DOI: [removed][removed] articles](https://www.pdfsearch.io/img/8b1c8d574d7e9544431f6edef8c93617.jpg) | Add to Reading ListSource URL: sdlogic.netLanguage: English - Date: 2007-07-18 19:04:12
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18![This article appeared in a journal published by Elsevier. The attached copy is furnished to the author for internal non-commercial research and education use, including for instruction at the authors institution and shar This article appeared in a journal published by Elsevier. The attached copy is furnished to the author for internal non-commercial research and education use, including for instruction at the authors institution and shar](https://www.pdfsearch.io/img/9eae453754291a1c6a89284ba70041cf.jpg) | Add to Reading ListSource URL: www.sdlogic.netLanguage: English - Date: 2012-02-16 14:46:35
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19![The current issue and full text archive of this journal is available at www.emeraldinsight.com/1756-669X.htm IJQSS 2,1 The current issue and full text archive of this journal is available at www.emeraldinsight.com/1756-669X.htm IJQSS 2,1](https://www.pdfsearch.io/img/e0a6ede30e43c6405cf9b06bff63306b.jpg) | Add to Reading ListSource URL: www.sdlogic.netLanguage: English - Date: 2010-12-07 13:42:08
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20![Marketing Theory http://mtq.sagepub.com/ The forum on markets and marketing (FMM) : Advancing service-dominant logic Robert Frank Lusch and Stephen Louis Vargo Marketing Theory http://mtq.sagepub.com/ The forum on markets and marketing (FMM) : Advancing service-dominant logic Robert Frank Lusch and Stephen Louis Vargo](https://www.pdfsearch.io/img/26252d6fbf7eadfdafe0498865febc0b.jpg) | Add to Reading ListSource URL: www.sdlogic.netLanguage: English - Date: 2012-12-23 01:52:54
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