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| First Page | Document Content | |
|---|---|---|
 Date: 2006-07-26 11:23:20Graphic design Year of birth missing Product management Academics David Aaker Brand architecture Brand Kevin Lane Keller Erich Joachimsthaler Marketing Business Communication design |
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Branding A Reading List Compiled by Chris Olson, Chris Olson & Associates SLA Advertising & Marketing Division February 2003 | SANJAY SOOD UCLA Anderson School of Management 110 Westwood Plaza, B414 Los Angeles, CA1250; _ November, 2010DocID: 1gBiR - View Document |
| Branding A Reading List Compiled by Chris Olson, Chris Olson & Associates SLA Advertising & Marketing Division February 2003DocID: Ni6B - View Document |
 | Recommended Reading List By Professor Punam Anand Keller A Social Marketing Mindset: Frameworks and Tools 1. “Spend a Day in the Life of Your Customers,” by Francis J.DocID: Gv6A - View Document |
 | The Executive Program on Strategic Reputation Management Program Introduction The Executive ProgramDocID: F25C - View Document |
 | The Brand Report Card by Kevin Lane Keller Reprint r00104 JANUARY– FEBRUARY 2000DocID: EfY5 - View Document |