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David Aaker
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1	The Financial Information Content of Perceived Quality Author(s): David A. Aaker and Robert Jacobson Source: Journal of Marketing Research, Vol. 31, No. 2, Special Issue on Brand Management (May, 1994), ppPubli Add to Reading List Source URL: media.theharrispoll.com Language: English - Date: 2016-04-06 13:45:00 Brand equity Brand management Product management Marketing research Marketing Fundamental analysis Valuation
2	Marketing Colloquia Wroe Alderson Speaker Series Thursday, April 19, 2012 3:00 PM – 4:20 PM, JMHH 250 David Aaker Add to Reading List Source URL: marketing.wharton.upenn.edu Language: English - Date: 2012-04-30 14:37:07
3	Innovation: Brand It or Lose It DAVID A. AAKER Inside Innovation Conference Haas School November, 2007 Add to Reading List Source URL: insideinnovation.haas.berkeley.edu Language: English - Date: 2008-04-10 14:54:09
4	BREAKING DOWN MARKETING SILOS THE KEY TO CONSISTENTLY ACHIEVING CUSTOMER SATISFACTION AND IMPROVING YOUR BOTTOM LINE IN ASSOCIATION WITH: Add to Reading List Source URL: partners.decisionbriefs.com Language: English - Date: 2015-04-24 11:35:36 Management Marketing operations Integrated marketing communications Chief marketing officer David Aaker Teradata HubSpot Information silo Product marketing Marketing Business Sales
5	Brand Management: Key Terminology Some definitions… Category: Simply put, the category refers to what you are selling and not who is selling it. How you define your category influences who is in your competitive set. B Add to Reading List Source URL: www.kleinandpartners.com Language: English - Date: 2014-04-12 18:57:40 Communication design Graphic design Product management Brand David Aaker Brand report card Sustainability brand Marketing Identification Brand management
6	Burgess_4th_pass_Test - Copy.pdf Add to Reading List Source URL: www.bluefocusmarketing.com Language: English - Date: 2014-08-24 16:01:38 Web 2.0 Mass media Academics David Aaker Acxiom Brian Solis Brand Social media Erich Joachimsthaler Computing Technology Business
7	BRAND AND INNOVATION STRATEGIST MICHAEL KUREMSKY Cincinnati, OH[removed]removed] Add to Reading List Source URL: seekcompany.com Language: English - Date: 2014-11-06 09:42:05 Communication design Graphic design Product management Olay Procter & Gamble Brand architecture Brand David Aaker Kantar Group Marketing Brand management Identification
8	Richard Ettenson, Ph.D. Professor and Thelma H. Kieckhefer Fellow in Global Marketing and Brand Strategy Areas of Expertise: Brand Management, Global Brand, Global Strategy, Marketing, Customer Decision Add to Reading List Source URL: www.thunderbird.edu Language: English - Date: 2014-12-08 13:42:42 North Central Association of Colleges and Schools Thunderbird School of Global Management Education in the United States Education Rajagopal David Aaker Arizona Year of birth missing Association of Professional Schools of International Affairs
9	Branding A Reading List Compiled by Chris Olson, Chris Olson & Associates SLA Advertising & Marketing Division February 2003 Add to Reading List Source URL: www.chrisolson.com Language: English - Date: 2006-07-26 11:23:20 Graphic design Year of birth missing Product management Academics David Aaker Brand architecture Brand Kevin Lane Keller Erich Joachimsthaler Marketing Business Communication design
10	DAVID K. AAKER, IOM, ACE President, Aaker and Associates PO Box 945 Rancho Mirage, CA[removed]P: [removed]removed] Add to Reading List Source URL: institute.uschamber.com Language: English - Date: 2014-04-07 13:44:36 Chamber of commerce Alamogordo New Mexico Palmdale California SPi Global United States Chamber of Commerce Palm Springs California New Mexico Geography of California Geography of the United States Aaker

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